Jim Beam is set to conquer Eastwood City with new flavors for the
ultimate highball on tap and its iconic Jim Beam Highball Pop-Up Bar!
PHILIPPINES,
NOVEMBER 2019 – The iconic Jim Beam Highball Pop-Up Bar will return on
November 12-16 at Eastwood Central Plaza offering an even fresher
the experience served through the signature highball draft machines from
Japan.Building up from it's first introduced earlier this
year, the second iteration of the Jim Beam Highball Pop-Up Bar will
feature all-new highballs that were inspired by local flavors and
designed specifically for the Filipino palate:
Yuzu and Lemongrass Highball
Calamansi and Pandan Highball
Pineapple and Basil Highball
Mango Spice Highball
You’ll
also, see the return of familiar flavors that were available during last
year’s pop-up bar in BGC like the Lychee and of course, the Signature
Classic Highball.
Lychee
Signature Classic Highball
JIM BEAM HIGHBALL ON HIGH GEAR
The
Jim Beam Highball Pop-Up Bar at Eastwood City will also feature even
more live musical performances by some of the country’s iconic OPM
artists such as Ebe Dancel, The Juans, Clara Benin, Better Days and The
Vowels they Orbit.
In between listening to
these sweet tunes and drinking the freshest highballs, you can also
enjoy new games with your friends like the Highball Pong or the Jim Beam
Highball Claw Machine! The sought after Make Your Jim Beam Highball booth will be there to give you more reason to enjoy the signature highball. With each purchase of a Highball, you’ll be granted a free
chip to play these games and a chance to win some awesome Jim Beam
Highball merch and other prizes!
“We’re so
excited to bring back the Jim Beam Highball Pop-Up bar to the lively city that is Manila! Our new flavors are sure to tantalize your taste
buds and leave you craving for more,” said Rayern Goh, Senior Brand
Manager at Jim Beam. “Jim Beam Highball is an excellent drink that’s perfectly well-balanced, refreshing, and pairs superbly with so many dishes. We can’t wait to share this with you!”
See
you at the Jim Beam Highball Pop-Up Bar at Eastwood Central Plaza from
Tuesday to Saturday, November 12-16! The bar will be open from 6pm to
12mn.
ABOUT JIM BEAM
Founded
in 1795, Jim Beam is the world’s No. 1 bourbon and has been operated by
one family for seven generations. 220 years of experience goes into
every bottle, along with corn, rye, malted barley, water, time, pride,
and of course, true passion! Jim Beam White is the cornerstone of the
Jim Beam bourbon portfolio, and it derives its rich, satisfying flavor
from a treasured family recipe where every drop is aged in charred oak
barrels. It boasts an oaky vanilla aroma with a medium-bodied flavour
with hints of vanilla and caramel.
Jim Beam is
best served in a Jim Beam Highball, a tall cocktail of Jim Beam Bourbon
over ice, topped with soda, and finished with a squeeze of citrus! This
the concoction is the ultimate drink for our tropical climate - it is
without equal as a noon-time tipple, an after-work refresher or a
weekend party-starter!
ABOUT BEAM SUNTORY INC.
As
a world leader in premium spirits, Beam Suntory inspires human
connections. Consumers from all corners of the globe call for the
company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon
brands, Suntory whiskey Kakubin and Courvoisier cognac, as well as the world
renowned premium brands including Knob Creek, Basil Hayden’s and Legent
bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whiskey; Teacher’s,
Laphroaig and Bowmore Scotch whiskey; Canadian Club whiskey; Hornitos and
Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin;
and Midori liqueur.
Beam Suntory was created in
2014 by combining the world leader in bourbon and the pioneer in
Japanese whiskey to form a new company with a deep heritage, passion for
quality, innovative spirit and vision of Growing for Good. Headquartered
in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings
Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
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